Street artist Banksy caused a stir this week with a tongue-in-cheek stunt which saw one of his pieces self-destruct after selling for £1m (US1.4m).
An original version of his Girl with a Balloon picture was fitted with a secret shredder which activated during an auction at Sotheby's making a statement in the art world.
The stunt has since captured the imagination of adland – and the Creativepool network – with brands and creatives creating their own versions of the activation.
Perhaps the most memorable is the below uploaded by Richard Agius, senior creative director at TBWA\ANG, for McDonald’s which includes the fast food chain’s iconic branding.
Going One, Going Fries… Gone sees a packet of fries appear half inside the picture frame with the food showing neatly beneath the bottom of the picture aligned with the shredding theme.
Another good example is this piece uploaded by art director Stephen ONeill, created for Dean Guitars. The picture presents the top of a guitar in the frame with the body underneath representing the actual art of shredding in musical terms.
Shredding is a style of guitar playing based on various advanced and complex techniques and the piece fits perfectly with the concept.
Elsewhere, brands such as IKEA (below), Perrier and US-based insurance company Lemonade have served up their own versions of the stunt on social media. Last year, Girl with a Balloon was voted as the UK’s favourite piece of British artwork.
